Cheeky to be fair, but when an economy is down a country tries to get as much cash flow coming in as possible and that cash flow happens to include tourism. If you are stuck on the freezing East Coast of the U.S., sick of the rain in the UK, or just looking for a change of scenery for a year end holiday then look no further then the distressed Euro nations.
Spain, Portugal, Italy, and of course Greece have some incredible sites that can be seen for less than usual if you book on the right sites. I for one am a massive fan of Spain. 5 nights at the W Hotel Barcelona (5 star hotel with a private beach by the way) you can get for a relative bargain at the moment.